Frequently asked questions.

Investor Transition & Continuity

  • How do my investors move into the REIT?
    721 UPREIT. Tax‑free rollover, OP units, and liquidity.

  • Will my investors actually do this?
    Once they see tax‑free rollover, steady income, and cash‑out options—yes.

  • What if some don’t want in?
    We cash them out cleanly.

  • How do new investors get in?
    Direct REIT buy‑in or DSTs that later roll up.

  • Do they stay with me?
    Yes. Same manager they know and trust—you.

Structure & Control

  • Do I lose control of my business?
    No. You own 100% of your op‑co. We only co‑own the REIT.

  • Who decides what the REIT buys?
    A board with both of us on it. Institutional rules, your expertise.

  • Do I keep property management?
    Yes—you keep the fees, contracts, and relationships.

  • How much equity do you take?
    Just enough to keep us aligned. Your upside stays yours.

  • Does this lower my cost of capital?
    Yes—permanent capital beats chasing expensive money.

Capital & Economics

  • Where’s the initial money come from?
    We bring secured debt to launch. Then raise equity together.

  • Do you replace my investors?
    No—we help you keep them and add more.

  • How do you make money?
    Debt interest. Small REIT equity stake. Shared fees. When you win, we win.

  • How is my REIT valued?
    By institutions—on NAV, income, and growth. Worth more than piecemeal deals.

  • How big can this get?
    $50M+ in 24 months is common. Depends on your portfolio.

Liquidity & Exit

  • What liquidity do my investors get?
    Borrow against units, sell on secondary market, or cash out at a big event.

  • Can I sell the REIT?
    Yes—to a bigger REIT, an institution, or the public market.

  • Do I get liquidity?
    Yes—without losing control.

  • How fast can investors access cash?
    Borrowing is instant. Selling is faster than unloading property.

  • What if I want out completely?
    Exit via REIT sale or IPO—often at a big multiple.

Tax & Technical

  • What’s a 721 exchange?
    Swap property for REIT units—no tax until units are sold.

  • How’s that different from a 1031?
    1031 swaps property for property. 721 swaps property for units (and liquidity).

  • Can DST investors join later?
    Yes—they can roll into the REIT later.

  • Will this trigger a tax reassessment?
    Usually no. We structure to avoid it.

  • Can this work if my properties have debt?
    Yes—we structure around the loans.

Risks & Objections

  • What if we can’t raise institutional equity?
    Your investors + our debt still make it work.

  • Why hasn’t this been common?
    Requires rare skills: 721 know‑how, patient capital, and institutional infrastructure.

  • What’s the catch?
    You have to commit and execute.

  • What if my investors resist change?
    We walk them through it—most love the benefits once they see them.

  • Can this fail?
    Only if you stop doing deals. Permanent capital removes the biggest risk—running out of money.

Competitive Advantage

  • How does this make me better than my competitors?
    You move faster, keep your winners, and attract better deals.

  • Why now?
    First movers lock in the best terms and capital partners.

  • How does this help my family?
    Your REIT lives on. Assets they can sell. Income they can keep.

  • What’s the endgame?
    Build an enterprise worth 10x your current deal value. Sell it, scale it, or pass it down.

  • What’s my first move?
    Book the 30‑minute call. We’ll show you exactly how much capital is on the table.